GOLDEN — GOP Congressional challenger Joe Coors is up with his first ad of the campaign season. It’s an introductory spot with Coors explaining why he’s running for Congress and why he’s “not a beer.”
Listen to the ad:
Introduced at the start of the ad as a Colorado manufacturer, Coors explains he is running for Congress “because Obama and the Democrats in Washington are on a reckless spree of spending and debt that could destroy the promise of America.”
The ad also seems meant to distinguish Coors from the famous beer brand started by his grandfather, Adolph Coors. While members of his family have been in the beer-brewing business, Joe Coors Jr has spent much of his career building Coors Tek, one of the world’s largest technical ceramics companies.
Coors jokes in the ad that maybe it would be better to run as a beer, saying “One friend suggested that with a name like Coors I should just run for Congress as a beer. After all, people like beer, but they don’t much like Congress.”
“Joe’s experience as a job creator right here in Colorado, as well as his concern about the direction of this country’s economy and soaring national debt, makes him uniquely qualified to represent the voters of our district in Washington,” said Coors’s Communication Director Michelle Yi.
While declining to specify the size and scope of the ad buy, Yi said it was a “robust buy that shows we are very serious about winning in November.”
The Golden manufacturer with the famous last name is vying for the seat held by incumbent Democrat Ed Perlmutter in the 7th Congressional district. He currently has no Republican challengers.