AFP Launches New Ad as Fight to Repeal ObamaCare Intensifies

NOT A TAX? The new AFP ad begins airing today in Colorado

DENVER – Americans for Prosperity (AFP) isn’t wasting any time.

It has scarcely been 24 hours since yesterday’s bombshell ObamaCare ruling, and the free-market advocacy group is already up with a new ad entitled “Not a Tax Increase?”

The bruising new spot, like the “Doing Fine” ad that preceded it, follows AFP’s pattern of using Mr. Obama’s own words against him.

AFP’s President, Tim Phillips, unveiled the ad during a morning press briefing, telling those present for the announcement that the 30-second spot would be accompanied by grassroots events and a social media blitz.

“Our goal remains the same,” said Phillips of yesterday’s Supreme Court ruling. “Seeing this health care legislation repealed.”

In the wake of the court’s unexpected decision to uphold the unpopular law, the focus of ObamaCare’s opponents has shifted back to repealing the law – which ironically may be easier to do as a consequence of the ruling.

Because the narrow 5-4 court majority upheld the Obama healthcare law as a legitimate exercise of Congress’ taxing authority, lawmakers could overturn the statute with a simple majority vote in the U.S. Senate under a process known as “reconciliation.”

Under “reconciliation,” Senators consider budget related items under procedures that do not permit a filibuster, making it more difficult for those in the minority to prevent or delay an up-or-down vote.

It’s a fact not lost on AFP, which is spending some $9 million nationally on the offensive in the lead up to a vote on repeal that House leaders have scheduled for July 11.

“You’re going to hear a lot from free market groups like ours [over the next six weeks],” said Phillips.

The “Not a Tax?” ad will begin airing today in the battleground states of Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Minnesota, Wisconsin and Pennsylvania.