DENVER—There’s no question that President Obama and the Democrats have the advantage when it comes to celebrity endorsements, but Republican Mitt Romney may be doing more with less.
Both presidential campaigns released this week Colorado-themed videos featuring big-name supporters. The Romney camp released Wednesday a 60-second video showcasing the support of Denver Broncos great John Elway, while the Obama campaign issued last week a video featuring Mad Menstar Jon Hamm instructing Coloradans on early-voting protocol.
While Hamm undoubtedly has plenty of fans in Colorado, there’s no bigger star in Denver than John Elway. The 60-second video shows Elway introducing Republican nominee Mitt Romney at an Oct. 1 rally at the Wings Over the Rockies Air and Space Museum in the Lowry neighborhood.
“I must say today has been a very good day. I get the opportunity to introduce to you the next president of the United States, Gov. Mitt Romney,” says Elway as music swells in the background.
The crowd goes wild as Romney takes the stage and shakes hands with Elway. “What an honor to be introduced by none other than John Elway,” says Romney before launching into his campaign message.
The Hamm video could not be more different. It’s basically an instructional recording with the actor, looking like he hasn’t slept in days, explaining the early-voting process to Colorado voters.
“Hey, Colorado, have you voted early? It’s easy if you make a plan,” says Hamm in the 60-second spot. “You can either vote by mail or vote early in person.”
Clearly Hamm is an Obama supporter—he refers voters to the Obama campaign website and he’s standing in front of Obama campaign signs—but never actually says anything about the candidate. Maybe it’s just not that kind of video, but it does seem like Democrats could have used Hamm’s star power to drum up excitement for the president’s reelection bid, rather than just having him read voting instructions.
Obama has no shortage of A-list stars eager to help his reelection effort. As for Romney, only one comes to mind: Clint Eastwood, who’s doing an ad for Romney now airing in Colorado and other swing states. That’s what’s known as taking advantage of your assets.