DENVER – “PREPARE! THE ZOMBIE APOCALYPSE IS COMING!” warns a new ad to entice members of Generation X & Y to “protect yourself before it’s too late!”
The ad, pitched by Denver-based Volume 9, Inc. on behalf of their client Rocky Mountain Health Plans, is described as “a fun and creative way” to provide information about the federal Affordable Care Act and “Coloradoan’s health care options.”
Zombie character “Tom” guides the viewer through a nightmarish scenario for those who fail to enroll in a health insurance plan between now and March 31, 2014. The gloomy scenes depict stumbling zombies being clobbered in the head by a softball bat, wood plank and rocks.
According to “Tom” health coverage is the only way to survive an impending “zombie pandemic.”
The Zombie website claims, “If you have ANY pre-existing condition including being or acting like a Zombie, insurance companies can no longer turn you down or make you pay more. Everyone is guaranteed coverage, even the undead. Although there isn’t much we can do for you in that state.”
“Besides, it is your best protection against zombies and other unforeseen pandemics. If you get coverage through your employer, independently, or through Medicare or Medicaid, you already meet the requirement. If you don’t have insurance, you need to enroll before March 31, 2014. Do it! We don’t want to you become a Zombie.”
“If you do qualify at least it won’t cost you… your arm and leg,” promises the pitch. “Many of uninsured Coloradans and Zombies alike are eligible for Premium Tax Credits! That is financial help to pay for the insurance. Don’t miss this tasty opportunity.”
It’s the latest ploy to entice young people to obtain health insurance in compliance with ObamaCare. Without their participation to offset the cost of medical care for older Americans, the government health care plan will be buried in debt.
Earlier this month, the Colorado health care exchange enrollment was promoted in the “Brosurance” ad featuring beer-guzzling fraternity brothers. That ad campaign was created by liberal non-profit groups, ProgressiveNow Colorado Education and the Colorado Consumer Health Initiative.
“Doing keg stands is crazy,” the ad says. “Not having health insurance is crazier. Don’t tap into your beer money to cover those medical bills. We got it covered.”
In another ad featuring the characters, one is swinging a golf club while the other is talking to his mother on a cell phone.
“Yo mom, do I got insurance?” the ad says, “My buddy broke my head.”
Colorado 5th District Congressman Doug Lamborn told The Colorado Observer last week that he instructed his staff to investigate the ad campaign to ensure it is not funded by taxpayer money.
Carrie Roseman, Volume 9 senior account manager, said the ad will run on the newly created zombie health plans website through March. Roseman said the film was “expensive” to produce for RMHP, but no government funds were used to her knowledge.
RMHP, a not-for-profit health plan, was founded in 1974 and offers a variety of medical benefit options. In May 2012, RMHP initiated the electronic opt-in program for its subscribers. In April 2013, it launched a program to allow electronic exchange of patient administrative information – the first in a series of ACA compliance rules.
The Rocky Mountain Health Plans Foundation has received grants from the Colorado Health Foundation for community projects and education.