Fans of Obamacare Urge Young Women to Hook Up in Edgy Ads

November 13, 2013
the ads

The campaign features this ad, showing a young woman holding packets of birth-control pills and thanking Obamacare

DENVER—Colorado progressives have figured out what ails the Obamacare rollout: Young unmarried women just aren’t having enough sex.

The same left-wing groups behind last week’s “brosurance” ads ignited a social-media firestorm Tuesday with new ads designed to boost Colorado’s weak health-care enrollment by encouraging young women to hook up.

The ad campaign “Got Insurance?” features two social-media ads showing young women holding packets of birth-control pills and thanking Obamacare as they size up attractive men.

One ad that blew up Tuesday on Twitter, entitled “Let’s Get Physical,” shows a young woman giving a thumbs-up while standing next to a man with his arm around her waist. The caption: “OMG, he’s hot! Let’s hope he’s as easy to get as this birth control.”

The pair are identified as “Susie and Nate/Hot to Trot.”

“My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance. Now you can too,” the spot says.

Many of those commenting on social media said they were appalled by the campaign, accusing its creators of demeaning women and celebrating casual sex in order to prop up the Affordable Care Act.

“The ‘you’re a whore’ ad for Obamacare. Wow,” said conservative talk-show host Dana Loesch in a Tweet.

Jon Gabriel, editor of the conservative Ricochet website, said, “Now that the #GotInsurance campaign has promoted binge drinking and hookup culture, what’s next? Date rape?”

The online ad campaign is the brainchild of the Colorado Consumer Health Initiative and ProgressNow-Colorado, which launched the social-media spots Oct. 22 in an effort to reach the state health-care exchange’s target audience: young, healthy adults.

Adam Fox, CCHI director of strategic engagement, dismissed the criticism, saying that, “There are always those people waiting to get fired up about something, but it’s really important that women have access to birth control.”

He said that none of the ads are funded by taxpayer dollars. “I don’t know why it’s so vitriolic,” Fox added.

Kelly Maher, executive director of conservative advocacy group Compass Colorado, said that the “inflammatory” campaign “is desperately trying to distract from the fact that exchange sign-ups have essentially ground to a halt, so I’m hesitant to even partake in their ruse.”

In its first month, Connect for Health Colorado enrolled just 3,408 people in private insurance plans while signing up another 34,168 for Medicaid. Meanwhile, nearly 250,000 Coloradans have seen their health-insurance plans cancelled since the Oct. 1 rollout of the Affordable Care Act.

“While nearly a quarter of a million Coloradans have had their plans cancelled, ProgressNow and Colorado Consumer Health Initiative are demeaning and belittling women with shallow sexual caricatures and making light of serious women’s health issues,” said Maher.

The spots were quickly dubbed “hosurance,” a play on the “brosurance” ads that appeared last week showing young men partying around a beer keg.

“Keg stands are crazy. Not having health insurance is crazier,” says one of the “brosurance” ads featuring three young men, described by Business Insider as “cringeworthy.”

The campaign is planning to post new ads each week on Facebook, Twitter, Instagram, Tumblr and Pinterest, according to a press release.

Comments made by visitors are not representative of The Colorado Observer staff.

7 Responses to Fans of Obamacare Urge Young Women to Hook Up in Edgy Ads

  1. Bob Terry
    November 13, 2013 at 12:06 pm

    Your sex and promiscuity at everyone’s expense … hey how bout dinner.. a limo and a luxury suite as well. Wow isn’t Government wonderful ? let’s screw each other and someone else will pay for it .. and now the Lib’s say foul…that’s not the message …really?? Lets force the Pill, Condom’s ect on everyone …your ethics be damned and you go to court to challenge…How dare you…
    Smoke Mirror’s and you will comply tactics … later for these people ..Stand up or be shackled to their morals which aren’t morals at all … Hey we have the Drugs legalized…let’s get prostitution at the taxpayer dime legalized as well …Ya know ya can get Condoms at King Soopers etc..while ya shop …psst it is right next to or near the Feminine products can I say that ?? I did.. and .. oh I forgot someone else needs to pay for those .. Pay to Play but not at my expense…Thank you

  2. Tim
    November 17, 2013 at 4:10 pm

    Does anyone realize that the people behind this campaign had production money to make the ads, but no media money to actually buy placement?
    Therefore they purposefully made the ads controversial so that they would get editorial placement rather than paid placement.
    I’d have to give them an “A” on a successful strategic plan. The ads are being mentioned in editorials and just about everywhere else I look.
    You might not like the life-style and/or moral choices the ads speak to, but they certainly are getting a lot of free placement and show great marketing skill.


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