Colorado is Stuck with New Logo

February 5, 2014
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Colorado stuck with new logo.

Colorado stuck with new logo.

DENVER—Coloradans might as well get used to the state’s new logo because it’s going to stick around for a while.

State Democrats rejected Tuesday a Republican attempt to place the green triangle on the November ballot for a yes-or-no vote, even after state Rep. Bob Rankin (R-Carbondale) compared the logo to a toxic chemical symbol.

“It is in fact the carbon monoxide symbol–it just has a different color,” said Rankin.

Gov. John Hickenlooper was obviously confident that his administration’s branding campaign would survive the backlash. The day before the House committee hearing, he announced that the logo had been registered by 250 Colorado businesses interested in placing it on their products.

“Talk about an ingenious marketing strategy,” quipped the Denver Post’s Lynn Bartels.

The symbol, unveiled in August after a $1.1 million brainstorming effort using public and private funds, “provides Colorado companies a uniform way to convey that they are based here or manufacture/grow/design things here and/or have made a significant commitment to employ Coloradans,” according to a statement by the governor’s office.

“The program offers companies a uniform graphic ‘badge’ to deploy on products and marketing materials that allows them to tap into the Colorado cachet, connect with Colorado buyers and, when their products are distributed around the world, help build the state’s reputation as a maker-economy,” said the statement.

For critics, however, the green triangle with the snowy peak and letters CO doesn’t exactly scream “cachet.” It’s been likened to everything from a traffic sign to a recycling symbol.

Rankin and others had advocated using the state flag, with its red letter C, as the state brand.

Comments made by visitors are not representative of The Colorado Observer staff.

4 Responses to Colorado is Stuck with New Logo

  1. Bob Terry
    February 5, 2014 at 4:02 pm

    Hey where can you spend 1.1 million dollars for a lousy logo.. Force it down the throats of the people of the State of Colorado? The democrat way, you’ll like it, or learn too, just like their politics … We have more important issues here.!!
    The Prebble Mouse the Sage grouse … Who cares if energy is out the window …Hey don’t be fracking …Gas coal, who needs that or the jobs and revenue they produce …Maybe they could modify it with a Joint sticking out the O.

    I think we should take away the Colorado State Flag and replace it with wonderful citizen pride logo … Hey it was 1.1 million …!!

  2. Jay
    February 5, 2014 at 11:08 pm

    If you Google “carbon monoxide symbol” you will find the new Colorado logo a few lines down. Okay, I get the joke. Good work. Now will the Governor please reveal the real logo? The prank was good, now let’s get real, people! There’s no way this could be the real logo. Somebody had a good sense of humor, right? Right?

  3. John M
    February 6, 2014 at 2:10 pm

    The comparison to a toxic chemical symbol is apt – Colorado is becoming toxic to conservatives who might want to live there, at least to this conservative. We lived there for the best 9 years of my life, in the ’80′s and ’90′s. Both of my children were born there. We only moved away because I had been laid off due to downsizing and couldn’t find a job in my field there, but have been planning on retiring there ever since we left. Not now – the “progressive” takeover of the state is ruining it, particularly for someone on a fixed income. Why on earth would you want to turn such a wonderful place into California? Idaho, here we come.

  4. Leigh
    February 25, 2014 at 1:00 pm

    This logo is downright ugly and incredibly controversial due to the method of it’s creation. Essentially Hickenlooper spent millions of tax dollars on fabricated “research” to prove the rest of the country did not recognize the ‘C’ from our state flag and therefore should not be used as our logo. The goal? To avoid using our state flag as the logo because it’s public property and cannot be trademarked or controlled. The reason? He wants to run for President and needed a logo that could be trademarked to specifically exclude the marijuana industry from using it…to distance himself from pot as he highlights Colorado’s economy. I see this as a complete betrayal of trust and I urge everyone to contact BrandColorado at (888) 966-0770 to ask request details on their “research”.

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